SERVICES PROVIDED

Graphic design,
Web Design,
Branding

TOOLS USED

Wordpress, Photoshop,
Illustrator, Elementor,
Bookly Pro

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Shine through the day with Endless energy

Endless Fulfillment offers various types of life coach and reiki therapy sessions for everyone who are open to spiritual healings and general physical and mental wellbeing.

The business owner was seeking a complete service from brand identity to implementing business activities online. By running a complete website she can supply a solid and safe platform to client activities including booking sessions, sharing resources and keeping contacts. The website is also a perfect tool to detail the services and tell about her own journey of getting into life coaching and reiki practicing. During the project creation it was vital to reveal Andrea’s human site and to introduce her journey to holistic coach and reiki practicing.

Approach

I had a clear vision that the direction will be a transcendent look by using holistic themes showing them purely.Using warm, vivid colors , such as red and bright orange yellow was also her personal request in order to express vitality. I chose to use them as brand colors which consistently appear through the whole site and in the brand logo as well. In contrast I selected to use some darker natural colors of brown to create contrast in the color scheme. In balance with all the contents I was applying a contemporary visual style throughout the whole graphic elements.

Culture

Spiritual

Health

Positivity

Well being

Customer

Self aware

Examining

Delightful

Feminine

Voice

Trust worthy

Supportive

Nourishing

Heartfelt

Benefit

Comfort

Personal Development

Enlightening

Value

Inclusive

Perpetual

Confidental

Caring

Process

I started the process by deciding how the site displays the main functions in the best possible way. The structure of each page crafted thoughtfully on the first couple meetings by varying a large selection of content elements.

Once the final content was settled for each page individually I transformed the initial sketches and notes into the wireframing process. Wireframes were completed by contact structure , the first draft of full copies, and the layout of these parts but otherwise we kept it spacey and in a lucid arrangement.

WIREFRAMES & MOCKUPS

COLOUR SCHEMES

I was looking to build a playful and modern brand, as well as a platform where it is easier to share thoughts, and make it easier available and purchase the e-book formats and future hard copies of the books.

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TYPOGRAPHY

Prata Medium 300pt

Muli Medium 300pt

LOGO DESIGN

I created the logo design , informative diagrams and decorative elements are all vector illustrations. The mandala was based on great methods of utilising illustrator’s transform and reflection functions.

As the website takes online payments it is essential to make sure everything is reliable and secure. With the domain plan SSL and backups were installed. Everything runs on Wordpress where I used Elementor-Pro on the design stage.

Bookly Pro is used to manage online bookings . It holds an active two- way Google Calendar synchronization with the owner and all the potential workers' schedules all appearing at both the workers and the clients ends in real time.

‍

I had a great experience working with David on our website. He is very responsive, helpful and professional in what he does and would have no hesitation in recommending him to others. It has been a great journey with him on finding the best suitable logo and design for the company. He has been helping a lot along the way and David had really fantastic design ideas. We continue to work with him developing digital marketing strategies and improving our businesses online presence.

-Andrea Friend, Owner of Endless Fulfillment Coach and Reiki